Affiong Williams is the CEO and Founder of ReelFruit a fruit processing, packaging and marketing company focused on being the 'leading fruit agribusiness in Nigeria'. ReelFruit retails through a variety of channels including over 250 Supermarkets, Airlines, Schools, Hotels, and concluding export sales. ReelFruit is an award-winning brand, winning both an international Women In Business Competition in the Netherlands, as well as an SME exhibition (Creative Focus Africa) in Nigeria.
Affiong previously worked for Endeavor Global, a global non-profit which catalyses economic development by supporting small to medium enterprises in developing markets. She is passionate about agribusiness and looking at innovative, market-driven solutions to add value to local produce given Nigeria's unique agricultural landscape. Affiong is passionate about Entrepreneurship, Agriculture, Politics and raising funds for charity.
Affiong obtained a post graduate diploma in Business Administration from Wits Business School, Johannesburg, South Africa.
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